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Tuesday, September 13, 2011

PRESS RELEASE: New Braunfels Brewing Company ~ ...From Fitness to Fermenters

 news/events/press releases
We're looking forward to this new addition to the business/tourism community of New Braunfels.  ~Jeff/TOR
New Braunfels Brewing Company ~  ...From Fitness to Fermenters

For Immediate Release
September 14th, 2K11 

Media Contact:
Kelly Meyer

From Fitness to Fermenters
Local Owners of eight Anytime Fitness club locations opens brewery in New Braunfels

Kelly and Lindsey Meyer have made their fortunes helping thousands slim their waistlines and improve their cardiovascular systems. Since 2004, the duo have opened at least one Anytime Fitness location every year, with the Buda location being the 8th and final one. Now they’ve set their sights on opening a microbrewery in downtown New Braunfels. Seem like a strange career move?

Kelly Meyer, owner and COO, couldn’t be more excited about the new business venture. “Lindsey and I have always lived a balanced life. We work hard, work out hard and play hard. Beer has always been a reward for us,” said Meyer. “But since we don’t drink tons of it, we’re very picky about the quality of the brew and the story of the brewery that made it.”

The Meyers have chosen to resurrect the brand of the last brewery in New Braunfels. In 1914, The New Braunfels Brewing Company first opened. During Prohibition, the brewery was closed down when a raid found that the “near beer” they were brewing had too much alcohol. They shut down in 1925 and there hasn’t been a production brewery in New Braunfels since. The Meyers think that’s too long for a city that has a 50 year tradition of WurstFest.

“New Braunfels is a city that appreciates it’s beer as much as it’s German tradition,” says Lindsey Meyer. “That’s why we’re focusing on two German recipes to being with. It’s also why we located our brewery in downtown. New Braunfels Brewing Company will be as much a tourist attraction as a great craft beer producer.”

The New Braunfels Brewing Company’s first two releases will be LuftWeiss-The HefeWeizen Of the Sky and ErdeWeiss-The Dunkel Of The Earth. Permits have been submitted to the City Of New Braunfels and the brewery expects to be open late October. Tours will begin November 2011.


About New Braunfels Brewing Company
Founded in early 2011 by the Meyer family, our first brews will be available this fall. We brew our locally hand-crafted beer made with old-word German recipes. What goes in our beer is as much local wheat, local water and local passion as we can get our hands on. What you get is a beer made from New Braunfels for New Braunfels. Raise your glass and say....Here's to Life. Find us online at, on Facebok at or on Twitter at

Kelly Meyer
O2i-Owner to Inspire
Anytime Fitness of Central Texas
"It’s your life, we help you live it fit"
posted by Jeff  -  9.13.2011  -  see also

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